Ten sustainable living influencers inspiring change

Dec 27, 2020

3 min read

When it comes to living sustainably, we believe in progress over perfection.

However, knowing how to live a mindful and ethically-conscious life can seem like an overwhelming task. Luckily, an online community of zero-waste influencers are sharing their insights and top-tips for reducing our consumption and making sustainable lifestyle decisions.

When engaging with sustainability leaders, it’s important to follow intersectional environmentalists who are tackling inequalities within the climate sphere and advocating for the protection of both people and the planet. Adopting this approach to climate justice enables us to expand our horizons to understand the different experiences of people from across the world.

We have rounded up ten sustainable lifestyle influencers who are using their platforms to inspire us to think differently about the ways that we dress, eat, consume, use and live.

Jhánneu - @Jhánneu

Jhánneu is a blogger who shares her top tips for making conscious sustainable choices with the aim of making zero waste living inclusive.

She shares her recommended readings to learn more about the climate crisis, affordable sustainable products and ethical brands to follow. From multi-use home products and sustainable home design tips to highlighting the impacts of environmental degradation, Jhánneu uses her platform to educate and inform.

Credit - Instagram: Jhánneu

Lauren Singer - @Trashisfortossers

Environmental activist and founder of the Package Free Shop, Lauren, is perhaps most famous for her feat of fitting four years’ worth of waste into one small mason jar.

Her blog ‘Trash is for Tossers’ offers the ultimate guide to zero waste living, from DIY beauty products to being a sustainable dog parent and up-cycling old clothes.

Credit - Instagram: Trash is for tossers

Dominique Drakeford - @dominiquedrakeford

For over ten years, Dominique Drakeford has been publicly committed to climate justice advocacy.

As an influencer, writer and public speaker, she has worked across environmentalism, climate change, eco fashion and zero waste movements to redefine sustainability to embody transformative justice and creative innovation.

Dominique is co-founder of Sustainable Brooklyn, an organisation working to the bridge gaps between the sustainability movement and targeted communities. With a focus on fashion, food and wellness, Sustainable Brooklyn amplifies the voices and values of Black Indigenous People of Colour.

Credit - Instagram: Dominique Drakeford

Tara McKenna - @zero.waste.collective

Tara has created an online community championing all things zero waste and has initiated a global conversation about more mindful, sustainable decisions.

Advocating progress over perfection and conscious entrepreneurship, Tara’s blog and zero waste community inspire people to waste less and live more.

Credit - Instagram: Tara McKenna

Julia - @simply.living.well

We love Julia’s crafty, self-sufficient approach to more simplistic living.

Whether it’s rolling her own beeswax candles, cultivating her vegetable and herb garden or sharing techniques for or upcycling scraps of fabric into face cloths, Julia’s simple, slow and sustainable approach teaches us everything we need to know to live well by using less.

Credit - Instagram: Simply Living Well

Jazmine Rogers - @thatcurlytop

Jazmine’s colourful, vibrant and aesthetically-gorgeous feed gives us all the second-hand and thrifting inspiration we could ever need.

Offering resources and tips for living and fashion, Jazmine uses her platform to advocate ethical and informed sustainability.

Credit - Instagram: Jazmine Rogers

Leah Thomas - @greengirlleah

Leah Thomas is an activist and eco-communicator at the forefront of the intersectional environmental movement who works tirelessly to highlight the injustices and inequalities created by climate activism.

Following a viral post in May 2020, Leah launched the Intersectional Environmentalist (@intersectionalenvironmentalist), a community committed to amplifying the voices of all those fighting to uplift underserved communities, preserve cultures and protect the planet.

Credit - Instagram: Leah Thomas

Immy Lucas - @sustainably_vegan

London-based and self-proclaimed “imperfectly sustainable”, Immy Lucas is the ultimate simplistic lifestyle advocate.

As founder of the Low Impact Movement, her account shares hacks for cutting down on waste and living consciously.

Her recent posts have included advice for sustainable bathroom essentials, how to make plant-based milk at home and the evolution of her own climate activism journey.

Credit - Instagram: Sustainably Vegan

Bea Johnson - @zerowastehome

Author of the bestselling book Zero Waste Home, motivational speaker and CNN’s “Mother of the zero-waste lifestyle”, Bea Johnson provides money-saving hacks and advice for abandoning old habits and reaching a more minimalist existence.

Credit - Instagram: Zero Waste Home

Francesca Willow - @ethicalunicorn

Francesca uses her platform to encourage a holistic approach to sustainability.

From informative posts about deforestation in Costa Rica to reasons why to support local bookshops, Francesca’s solution-driven fight for social justice and sustainable living is both honest and educational.